Ep.5 of 5 on Hard Decisions Made Easy with Paul Gordon, CEO of Catalyze APAC

Dec 8, 2020

Making decisions is something we do every day, and while most of us take it for granted the process is not as straightforward as one would think.

 

Today is the fourth conversation in a 5-part series with Paul Gordon, an expert in decision thinking and the author of 'Hard Decisions Made Easy", talking about the final principle of structured decision making: Intangible and Tangible Value.

 

We care about much more than just what we can measure, such as money, so good decision making takes into account everything that we care about, both intangible (such as reputation, the environment, client satisfaction) and tangible (revenue, profit).  We need to give a balanced consideration of all these factors, not just focus on the ones we can measure otherwise we will always be unhappy with our decisions, and we might not know why.

 

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